As the days and nights roll by and I keep tuning my skills as an Arizona SEO Consultant , my Keyword research process and documentation has continued to change. My primary areas of concentration during research are:
1) Keyword Volume/Discovery.
2) Keyword Ranking.
3) Insights Results.
4) Keywordspy and quantcast competition.
5) Domain name availability6) All in Title counts
And a few other metrics that are tp secret and unmentionable in a public forum. Ultimately, keywords dicate your strategy and the competition dictates the potnetial length of execution.